The first step to getting leads online is by providing valuable resources to your target audience. But while giving away free advice is a good thing, it can be difficult to actually capture that lead!

That’s why we use lead magnets. A lead magnet is a free resource that is designed to help your target audience solve a specific problem but also benefits you because it allows you to capture the leads details in order for them to receive it.

In this post we’re breaking down the 3 main lead magnets every real estate agent should have in their tool box to capture leads online!

THE 3 LEAD MAGNETS EVERY REAL ESTATE AGENT NEEDS

Buyer lead magnet

Focus on delivering buyer education with your lead magnet.

Example buyer lead magnets could include: buyer’s guide, lending / preapproval basics or a moving checklist.

Seller lead magnet

Ahhh… the free home valuation. You’ve seen it a million times but probably didn’t recognize it for what it was… a powerful seller lead magnet! 

Some other examples include a home seller guide, home staging checklist or a seller’s challenge.

Community focused lead magnet

Not all leads are ‘real estate ready’ immediately. To help build up your database I recommend setting up a general lead magnet to attract non-real estate.

Think of things your community could benefit from like a market stat guide or list of golf courses in your area (if you’re the golfing type!) 

If you are ready to start capturing leads online, check out our free masterclass that goes in depth on how to use lead magnets to capture leads!