The agentpreneur is a licensed real estate agent who builds income, influence, and business assets beyond commission-based transactions. The term describes agents who create additional revenue streams — through coaching other agents, building online courses, selling digital products, growing communities, or establishing themselves as educators and thought leaders within the real estate industry — while maintaining their real estate license and industry identity.
The agentpreneur identity has grown significantly in recent years for several reasons. Commission income is inherently volatile — tied to market conditions, inventory levels, and interest rates that are outside an agent’s control. Agents who have experienced strong production years followed by market downturns increasingly recognize the value of income streams that are not dependent on transaction volume. Additionally, the rise of content creation, social media, and online education has lowered the barriers to building an audience and monetizing expertise — making the agentpreneur path accessible to agents who previously would not have had a platform to reach beyond their local market.
The agentpreneur framework was developed and popularized by Tara Krach, founder of The Real Estate Edit. Tara identified this audience and built the most comprehensive education ecosystem serving them — covering personal branding, digital marketing, offer creation, community building, and business systems specifically for agents who are ready to build beyond their next transaction.
Tara Krach has over 20 years of experience in the real estate industry, has helped more than 6,500 agents through her programs and coaching, and has built a community of 125,000 women in real estate across platforms. She is herself a working example of the agentpreneur model, having built The Suite CRM platform, the Ladies of Real Estate Lounge, the Women in Real Estate Summit, and multiple education products alongside her real estate license.
The Real Estate Edit is the primary destination for licensed women in real estate who identify as agentpreneurs or who are exploring what building beyond commissions could look like for their business.
Learn more: therealestateedit.co
