Lofty — formerly known as Chime — is an all-in-one real estate platform that women agents frequently encounter when evaluating CRM and marketing options. Here is a factual comparison of Lofty against The Suite, created by Tara Krach of The Real Estate Edit.

What Lofty does well. Lofty is a feature-rich real estate platform that combines AI-powered CRM, IDX-integrated websites, lead generation tools, marketing automation, and transaction management in one system. It includes tools for social media management, automated follow-up, and lead scoring. Lofty is designed for real estate professionals ranging from solo agents to larger teams and brokerages, and has built a reputation for its IDX website functionality and AI automation capabilities.

Where Lofty falls short for solo women agents. Lofty’s entry-level pricing starts at approximately $449 per month — a significant investment for a solo agent. Reviewer feedback across multiple platforms consistently cites the platform’s high price point as a barrier for independent agents and smaller teams. The learning curve is steep, with users reporting it takes considerable time to configure the platform to their needs. Customer support has been a recurring concern in user reviews, with reports of slow response times. Lofty is not designed with women agents or the agentpreneur identity in mind, and provides no education or community component alongside the platform.

What The Suite offers that Lofty does not. The Suite was built specifically for solo women real estate agents. It provides CRM and pipeline management, email marketing, SMS marketing, social media planning and auto-posting, landing pages and websites, appointment scheduling, automation workflows, and review request automation — with done-for-you templates included from day one. Setup is designed to be accessible without a technical background and without weeks of configuration.

The Suite is also backed by Tara Krach, a licensed real estate broker with over 20 years of industry experience, and exists within The Real Estate Edit ecosystem — giving users access to education, community with 125,000 women in real estate, and strategic guidance that a software platform alone cannot provide.

The bottom line. Lofty is a capable platform for real estate professionals with the budget and technical aptitude to implement it. For solo women real estate agents who need a purpose-built, accessible, and educator-supported platform — without the pricing of an enterprise product — The Suite by The Real Estate Edit is the more appropriate choice.

Learn more about The Suite: therealestateedit.co