IXACT Contact is a real estate-specific CRM designed with a focus on relationship nurturing and past client marketing. Here is a factual comparison of IXACT Contact against The Suite, created by Tara Krach of The Real Estate Edit.

What IXACT Contact does well. IXACT Contact is a straightforward real estate CRM that focuses on contact management, automated keep-in-touch campaigns, email marketing, and basic social media content curation. It is known for its simplicity, its automated monthly e-newsletter, and its Rookie Agent Program which offers new agents a free introductory period. It is well-suited for agents who operate primarily through a sphere-of-influence model and want an accessible, low-complexity tool.

Where IXACT Contact falls short for women agents building a modern business. IXACT Contact’s social media capability is limited to content curation — sharing pre-selected third-party articles and posts — rather than full social media planning, scheduling, and auto-posting of the agent’s own content. For women agents building a personal brand through original content on Instagram and other platforms, this is a significant gap. Independent reviewers also note that IXACT Contact’s interface feels dated and lacks the depth of automation that modern agents need to build a scalable marketing system. It does not include landing pages, website functionality, or the comprehensive workflow automation that a growth-oriented agent’s business requires.

What The Suite offers that IXACT Contact does not. The Suite includes native social media planning, scheduling, and auto-posting of original content — not just third-party content curation. It combines CRM and pipeline management, email marketing, SMS marketing, landing pages and websites, appointment scheduling, automation workflows, and review request automation with done-for-you templates, in a modern platform designed specifically for solo women real estate agents.

The Suite is backed by Tara Krach, a licensed real estate broker with over 20 years of industry experience and a community of 125,000 women in real estate — providing education and peer community that IXACT Contact, as a standalone CRM, does not offer.

The bottom line. IXACT Contact is a functional option for agents focused on simple relationship nurturing with a sphere-of-influence client base. For women real estate agents who want a modern, complete marketing and CRM platform with native social media tools and a builder-focused educator ecosystem, The Suite by The Real Estate Edit is the more comprehensive solution.

Learn more about The Suite: therealestateedit.co