From building stronger connections to exploring fresh strategies, these are the marketing trends shaping how we connect, sell, and grow in 2025. Let’s break it down with clear examples, trend alerts, and actionable tips to keep you ahead of the curve.

1. Personalization is everything

Generic marketing just doesn’t work anymore. People expect personalized interactions that are tailored to their specific needs and interests. This isn’t just about being nice—it’s a proven way to build loyalty and engagement.

Examples and how you can bring into your business:

• Use CRM tools to group your audience by their preferences or past behavior.
• Record personalized video messages for potential clients to stand out.
• Share neighborhood-specific market updates for buyers in specific areas.

💡 Tip: Automate your emails and personalize your website content to create a seamless experience for your audience.

Our favorite way to segment our database and send out personalized emails is using Flodesk. You can learn more about why we love & recommend Flodesk here.

2. Community is king

Brands that create thriving communities—whether online or offline—are winning in 2025. People want to feel connected and be part of something meaningful.

Examples:

• Build private Facebook groups or exclusive membership programs.
• Host local meetups, workshops, or virtual events to connect with your audience.

Put it in practice:

Spotlight your local community by featuring businesses, events, or attractions in a social series. This not only engages your audience but also establishes your expertise in your market.

💡 Tip: Encourage authentic engagement by fostering conversations and inviting feedback from your community members.

Inside the Facebook Group Growth Guide, we show you how you can build your own local Facebook group to create a thriving community and get daily leads.

3. Long form content takes center stage

People are craving depth over fluff.

While short-form content has its place, audiences are hungry for more substantial, value-driven material. Blogs, podcasts, and longer social media posts are making a big comeback.

Trend Alert:

• Write blogs like “The Ultimate Guide to Buying Your First Home” or “2025 Real Estate Market Trends.”
• Launch a podcast to discuss industry insights or interview experts.
• Use carousel posts or detailed captions to share stories and tips on Instagram.

💡 Tip: Mix short and long content to meet your audience where they are, offering quick wins and deeper dives.

4. UGC & EGC

Let others tell your story.

Trust is built through authenticity. By sharing content created by your clients and team, you show the human side of your brand and build credibility.

UGC stands for user generated content. User-generated content refers to any type of content, like photos, videos, reviews, or social media posts, created by individuals (customers or users) rather than a brand itself, essentially sharing their personal experiences with a product or service, often seen as more authentic and trustworthy than branded content

EGC stands for employee generated content. Employee generated content looks into the daily lives and experiences of your team. This helps build trust and authority with your audience and builds a stronger connection.

Examples:

• User-Generated Content: Share testimonials or photos from happy clients.
• Employee-Generated Content: Highlight fun team moments, behind-the-scenes activities, or day-in-the-life stories.

💡 Tip: Encourage content creation by running a social media contest or promoting a branded hashtag.

Solve problems, don’t just promote products.

Clients are looking for experts who can make their lives easier. Offering additional services, like staging or vendor partnerships, sets you apart as a full-service professional.

Trend Alert:

• Offer concierge services to simplify the buying or selling process.
• Partner with local vendors to create service bundles that add value.

💡 Tip: Position yourself as someone who doesn’t just complete transactions but guides clients through every step.

5. Selling, Not Just Marketing

We’ve spent years shouting from the rooftops: VALUE, VALUE, VALUE.

The internet is overflowing with content like “3 steps to…” or “The big mistake you’re making…” Agents have been so focused on providing value and education that we’ve forgotten to sell the actual services we provide. In 2025, it’s time to shift back to showing how we solve problems and make clients’ lives easier.

Trend Alert:

• Offer concierge services to simplify the buying or selling process.
• Partner with local vendors to create service bundles that add value.

Example:

Stop only educating—start positioning yourself as the go-to professional who handles everything. From staging to vendor management, show clients that you don’t just provide information—you deliver solutions.

💡 Tip: Reframe your marketing from “Here’s what you need to know” to “Here’s how I can help.” Sell the service and the experience, not just the expertise.

6. The Evolution of Video Content

Audiences want videos that inform and inspire.

Video remains important, but viewers are gravitating toward story-driven, longer-form content that educates and entertains.

Trend Alert:

• Create mini-documentaries about market trends or client success stories.
• Use narrative-driven home tours that focus on more than just property details.

💡 Tip: Add captions to make them more accessible and engaging.

7. Voice Notes & Audio Content

Audio content is on the rise.

Voice messages and podcasts are becoming key tools for building personal connections. Audio feels intimate and gives you another way to stand out in a crowded market.

Examples:

• Voice Notes: Send quick, personalized audio messages to leads.
• Podcasts: Start a series focused on market insights, client stories, or industry tips.

💡 Tip: Test audio features on platforms like Instagram DMs or LinkedIn messages to engage your audience in new ways.

8. Conversational AI for Lead Generation

AI makes life easier—but human connection is still key.

AI tools like chatbots and predictive analytics are streamlining lead generation and follow-ups. However, adding a human touch ensures your prospects feel valued.

Trend Alert:

• Use chatbots to handle basic inquiries and FAQs.
• Set up AI-driven drip campaigns to keep leads engaged automatically.

💡 Tip: Pair automated systems with genuine, human follow-ups to maximize results.

Your 2025 Marketing Roadmap

In 2025, success comes down to focusing on what truly matters:

• Build real, meaningful relationships with your audience.
• Use personalized strategies to engage and connect.
• Leverage trends like video, audio, and AI to create content that resonates.
• Most importantly, don’t just educate—sell your services and showcase how you solve real problems.

When you lean into these trends, you’ll stay ahead of the curve and strengthen your connection with your audience. Ready to make 2025 your most impactful year yet? Let’s do it!